Dan Kennedy – Making Them Believe

Details

Name

Making Them Believe

Description

Advanced Marketing: Learn from the Actual Marketing Literature and Sales-copy of Dr. John Brinkley and Making Them Buy

Details

Discover how to put the 21 principles and lost secrets of 19th Century renegade millionaire Dr. John Brinkley (who made MILLIONS selling goat testicle transplants) to work for your business purpose, fueling your own fame and fortune by invigorating your advertising, marketing, and promotions with high drama and magnetic attractive power. Making Them Believe features authentic re-creation replicas of Dr. Brinkley’s advertising and sales literature and actual audio-recordings of his radio broadcasts.

• Making Them Believe topics include:
• The secret that all the top-top-top advertising strategists and copywriters use to lift the response to their work far, far above the ordinary
• Three sources of marketing and money breakthroughs: what you must be willing to do – often – that most aren’t
• A three-step formula for re-making your business into an irresistibly fascinating force
• How Dr. Brinkley made people care about health risk and problems that, generally, the entire medical profession couldn’t and can’t until crisis
• Eighty-four self-diagnostic questions for use in giving your own marketing a rigorous examination, to unearth under-used or untapped opportunity

Making Them Believe is delivered to you in two ways: audio CDs and printed transcripts and other reference materials, so you can gain from Dr. Brinkley’s successful ways wherever and whenever you wish.

Features

What You’ll Learn?

Upon completion of Making Them Believe, you will be able to:

• Discuss the secret used by the top advertising strategists and copywriters
• Define three sources of marketing and money breakthrough ignored by most businesspeople
• Explain a three-step formula for making your business irresistible
• Practice self-diagnostic questions to evaluate your own marketing efforts

Who Is It For?

Any business person willing to learn from one of the great, all-time marketing masters

What You Get

• 1 Manual
• 1 booklet – Success Story
• 1 booklet – Doctor’s book
• 1 Pamphlet – A Tribute to Dr. John R. Brinkley
• 5 CDs

Duration

Making Them Believe consists of:

• A transcription manual – 258 pages
• A booklet – Success Story – 45 pages
• A booklet – Doctor’s book – 84 pages
• A pamphlet – 16 pages
• Five audio CDs – 4.5 hours

Category

Advanced Marketing

Contents 9

• CD 1
• CD 2
• CD 3
• CD 4
• CD 5
• BOOK 1
• BOOK 2
• BOOK 3
• BOOK 4