Derek Johanson & Ian Stanley – PNS VSL 2.0

# Week 1: Deep Research. This is perhaps the most important part of writing sales letters. Deep research is necessary before you can actually start to write your letters. VSL it’ll be simple.

You’ll learn:

How to use forums and other social media to learn more about your ideal customers.
How to conduct competition research to ensure your message is precise
This is everything you should do before you start writing the first word of your message.

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# Week 2: Bullets and Creation Stories. A good bullet and a good story are essential. “Adam and Eve” Story for your product.

Here you’ll learn:

Formulas for writing bullets that will keep your prospect awake at night
The “Wedding Crashers” Formula for writing teaser bullets
How to create a story that proves your product works.
How to write compelling stories that open your prospect’s “monkey brain.”

# Week 3: USP, Unique Mechanism, Offer and Close.

You’ll learn:

How to make your product stand out amongst the rest.
How important is it to be a “Unique Mechanism” How to write the perfect pitch for your product
The ultimate Price Reveal formula.
This is the seven-letter word you must know to create a killer closing.

# Weeks 4 + 5: Options, Leads, and Interest Peaking Mechanisms.

You’ll learn:

How to use “Options” Your final VSL Make people feel like they can only buy your product.
These 8 lead types will create a captivating hook at the beginning of your email. VSL.
How to use “Interest Peaking Mechanisms” Make sure that your video is watched by everyone until the end.

# Weeks 5 + 6: Headlines, Sales Arguments, and putting it all together (technical stuff).

We’ll give you headline formulas that you can use to grab your prospect by the throat and ensure they start your video. And this is where we’ll put the whole letter together and show you how to record and produce your VSL Cheap. That’s the entire core package.

PNS VSLs will guide you through the entire process of creating a high-quality website.-You will be able to convert sales messages and hold you steady at every step.

Once you have completed each assignment, we will show you how to insert your copy into a logical selling structure. No more guessing about where to place the various elements of your message.

The only other course that does something similar is Jon Benson’s 3x Sellerator software. It costs $3,000.

Here’s what you’ll get in Derek Johanson & Ian Stanley – PNS VSL 2.0

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