John Eggen – How to Write a Client Attracting Book and Business Marketing Mentorship Program

John Eggen – How to Write a Client Attracting Book and Business Marketing Mentorship Program

John Eggen has worked with many well-known authors to not only help them get their books written, but also to help them:
1. Write a book that’s an effective sales vehicle for their other products/services, while still giving valuable information
2. Turn the PROCESS of writing a book into a profit-generating venture
3. Create information products from their books
4. Develop comprehensive marketing/pr strategies for their book and other products/services
5. Etc.

which I selected “the best of the best” for this Private Study Program.

Profit-Building Training: You learn the three big strategies for earning money with a book (or info product). I explain in the training the strategies to help keep you from making the biggest and most costly mistake the vast majority of people make when they start authoring a book (or info product).
How to author a book that attracts new clients and
generates multiple streams of income

Book Creation Training: I build upon what you learned in the previous training. I teach you the initial steps to create a book or information products that leads to your optimum personal and professional life.

Identifying Lucrative Niches Training: You learn the essentials of Steps Two and Three of my eight-step system. In Step Two, you learn a series of time-tested tactics to identify lucrative market niches that want and can pay for the problems you can solve and the aspirations you can help fulfill.

The Proven System Training: You learn a superb, time-proven system to author a book from publishing guru Dan Poynter, another one of the experts on my team.

Dan presented how to “Write Your Book by-the-Numbers,” an overview of the simple, effective system thousands of book authors have used very successfully. In addition, you receive an amazing Book Writing Template developed by Dan. It is a 30-page template you can use to author your book simply by filling in the blanks!

90-day Authoring Training: You learn the step-by-step fundamentals of authoring a book in 90-, 180- or 365 days. I cover the first six steps of an 18-step, time-tested process thousands of first- and second-time book authors have used to author a book.

Do you want to author higher-priced information products and programs? Many of these steps are extremely relevant to developing a compelling info product, too. During this training, you learn the fundamentals of the first six of the 18 time-proven steps to author a book.

Time-saving Training: You discover more of the step-by-step fundamentals of authoring a book in 90-, 180- or 365 days. I mentor you on the next four steps of an 18-step, time-tested process thousands of first- and second-time book authors have used to author a book. Based on my 27 years in publishing, I reveal enhancements to the basic system that can save you time, make the process even easier, and turn your book into a genuine client-magnet.

Selling and Hiring Training: You learn more of the step-by-step fundamentals of authoring a book in 90-, 180-, or 365 days. If an information product is what you are developing right now, many of the insights shared are relevant to you, too.

I reveal a tested model for creating book (or info product) content that, essentially, is a very tasteful and compelling sales letter for your high-priced services, products, or programs. I also mentor you on the all-important basics of hiring an editor and cover designer

Identifying your Ideal Market Training: You learn more about how to identify lucrative niches for your business and your books and information products. Building upon what I taught you in a previous mentoring training, this teleseminar is an advanced training on how to identify your ideal target market and what it wants, and how to profit by meeting its needs with your business, books and info products.

Book Creation Mastery Training: You discover more of the step-by-step fundamentals of authoring a book in 90-, 180- or 365 days. I provide mentoring on the next five steps of an 18-step, time-tested process thousands of first-and second-time book authors have used to author a book.

In this training, you also learn how to turn your first draft into the subsequent drafts that are necessary to create a compelling book or higher-priced information product.

Building Credibility with Top Producers Training: You learn more of the step-by-step fundamentals of authoring a book in 90-, 180- or 365-days. I interview one of the experts on my team, Pete Masterson, about many of the most important issues in page layout, proofreading and the printing of a book and information products. Many high-quality manuscripts end up lacking credibility as books and information products because of their authors’ ignorance about these aspects of production. This training helps you side-step these problems.

Designing to Get Attention Training: To help you develop your books and information products and to get the attention of your prospective clients, I introduce you to world-class cover designer Kathi Dunn. Kathi teaches you “Insider Secrets for Turning Your Book and Info Product Covers into Client-Magnets.”

The Compelling Cover Training: When it comes to creating actual sales, the most important cover elements of all are the words you choose: the title, subtitle, testimonials, and all the back cover copy. I introduce you to two veteran marketing copywriters. Susan Kendrick and Graham Van Dixhorn. Both are experts in writing bestselling covers for both books and information products.

You can apply this system to accelerate your own publishing and marketing results. Our members have made significant (sometimes jaw-dropping) progress using this time-tested system.
How to turn your expertise into a system of up to
55 time-tested information products and programs

Information Products Training: You learn step by step how to create information products and programs quickly and within your budget. I teach you the steps to create virtually any of the 55 time-tested information products and programs revealed to you in the Private Study Program.