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Julia McCoy – All-Access The Content Strategy & Marketing Certification Course with Bonuses
Julia McCoy – All-Access The Content Strategy & Marketing Certification Course with Bonuses
The Practical Content Strategy & Marketing Course
Master practical content strategy & marketing in Below 45 Days with Content Marketing Leader Julia McCoy.
The blueprint and training for freelancers, agencies, and entrepreneurs who want to master every aspect of a brand’s content strategy.
Maybe you’re sick of trying to implement ALL of the tips and tricks – especially because you never get results.You’re not alone.
Here are some common struggles content marketers and strategists deal with:
It is difficult to create, plan and publish content.
Writing on topics that are relevant to your audience is difficult.
You don’t know how to target your ideal audience and get in their head so you can create for them.
You have missed a key component of the way to do it. “SEO” Part of content marketing. How do you research for high quality content?-What are the ROI keywords?
You’re confused about which tools to use, and how to use them.
You aren’t sure how to build a brand “content strategy” You and your boss will love everything about it.
Are you ready to take control of your life? TACTICS WHICH FAIL ARE NOT TARGETED Content marketing can help you increase your bottom line…And accelerate all Are you looking for strategies that actually work?
If you feel that way, respond with A resounding YES. The Practical Content Strategy & Marketing Course This is the right choice for you.
The Practical Content Strategy & Marketing Course It is a tested and proven 6-Online training course for a week that teaches you Actual, market-ready content skills Follow these steps and implement them.
This is not your average course.
It’s not about just reading a book to earn a certificate.
What’s inside is an actionable program with Very Specific, clearly defined steps.
Steps for you to follow and learn from.
Steps that will teach you wildly profitable content marketing and strategy skills.
Skills that guarantee you will thrive.
Skills you can take to the bank, to earn respect from your boss or win even more clients with.
Inside each module, as you learn each progressive skill, you’ll complete a Brand Strategy Exercise.
You’ll have exclusive access to our private student community with On-Get in touch Julia as you move up the ladder, taking advantage of our expertise and professional guidance.
What this means is that by the time you complete the course, you’ll have a completed, working brand content strategy! You can use it to build your client portfolio, or you can create your own strategy to boost your brand while you’re completing the course.
Meet the Instructor Lead Julia McCoy
Mentoring and developing the skills of my strategists is one of the most satisfying parts of my day.-In-Training: both my students as well as the agency strategists who I mentor at Express Writers.
You’ve heard it countless times: Content Is king. But what if I told you this isn’t true?
What if I told you content simply isn’t enough to make you win online?
Because it isn’t. What I’ve learned over the years:
No matter how rich and mouthwatering your content is, it’ll get you nowhere unless you know what to publish, how to publish it, who you’re targeting, and how to maintain a great content ecosystem.
Content Your audience and place of publication are what rule the kingdom. And wouldn’t you rather own a castle in a kingdom, rather than wear an empty crown?
This is what you learn from me.
Step-By-step skills that empower YOU, as a marketer, creator, and intuitive, smart person — to know and arm yourself with content skills.
And this is what you WON’T find in the other content strategy courses out there.
Read Julia’s full story.
Meet the Course Instructors The Content Strategy & Marketing Course
Tops available in a variety of styles-Top experts said “Yes!” Julia’s invitation to co-Create in-depth, expert lessons you won’t find anywhere else online. We’ve included summary cheat sheets for each guest expert lesson. Steve Rayson, BuzzSumo; Sujan Ptel, content marketing pioneer. Content Marketing Institute’s Michele Linn; SEMRush’s Ryan West; Unbounce’s Dan Levy; Airtable’s Shani Taylor; Ryan Stewart of The SEO Blueprint, David Martin of UX Hacks, Diana Richardson from Semrush, and Veronica Camara… These are the rockstar guest experts that joined Julia McCoy In developing lessons for her industry-Six of the most important-Week program The Content Strategy & Marketing Course.
Find out more about your instructors
Learn proven methods for content creation and marketing. Real SKILLS.
The Content Strategy & Marketing Course Is the Only one course The entire content marketing industry and strategy industry with A proven Skill-Teaching system Hand-Created by Julia McCoy Implemented successfully with Many students have started their studies. with Express Writers is her agency staff. This means that you’ll emerge from the course with Fully-built brand content strategy in your hands–every piece built through one of the core Brand Strategy The course also includes exercises (BSEs). Do the work and take the time. It will be out with skills. Guaranteed. Or you get your money back
Download immediately Julia McCoy All-Access: The Content Strategy & Marketing Certification Course with Bonuses
Here are the skills you’ll learn from A-Z Learn the secrets of content marketing in this course.
Week 1 – Introduction and Module 1 (SKILL : CDF, TOPIC ARE)
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- (SKILL: CONTENT MARKETING FUNDALS REFRESHER) + Module 1. (SKILLS BRAND BUILDING TOPIC CIRCLE CDF, GOALS).
- Learn the basics. Industry definitions, how you can set goals for industry success, an introduction to the structure of content marketing today.
- Next, you will learn how to Identify what makes you different (or your client, if you’re setting up their strAtegy) from everyone else with a Content Differentiation Factor Complete with Hands-on exercises where you’re actually learning all the steps. (You’re building an actual skill by crafting your very own Content Differentiation factor)
- Define your online topic How to make it happen with Your audience will LOVE topic cores. (You’re building your own topic area, and learning a skill you can prove to clients and/or employers)
- Clear your mind with content ROI expectations, Seek high-ROI content put into action.
These are two complete modules with Videos, worksheets, and PDFs for Brand Strategy Exercises and templates. You’ll be able to get through both modules inside a week if you spend just 10-15 minutes each day
Week 2 – Module 2 (SKILL AUDIENCE PERSONA).
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- (SKILLS AUDIENCE DSCOVERY: PERSONA. SALES FUNNEL STAGES. BRAND GUIDELINES.
- Create audience personas for any target audience by identifying and creating them.
- Learn from your hands-on video exercises how to build surveys to get real-time, valuable data about an audience you’re serving (and incentive for higher response rates).
- How to use Facebook Audience Intelsights to create new audiences
- Map your persona to the stages of awareness in the sales cycle, and learn HOW and WHY to create content that SOLVES PROBLEMS at the specific stage they’re in.
- Learn how to use a sales team for nurturing leads to obtain the information you need to create profitable, valuable content.
- Learn how to create a brand guidebook of content that will direct content creation for any brand.
- Here’s a list of the top email marketing tools, and how to use them.
Module 3 Week 3 (SKILLS: SEO)
- Find out how to define your goals for content success and inbound ranking.
- Explore Google’s standards for content – find out why organic search is far higher ROI and more valuable to today’s search audience than paid PPC.
- These are the top mistakes that keyword research can make.
- Effectively conduct in-You can do extensive keyword research by using the best industry tools. Plus learn why and how to choose an SEO tool to track ranking and ongoing positions.
- Watch as I demonstrate proven methods on how I find a MONTH of SEO content for my agency that ranks without question!
- Watch guest speaker Ryan West from SEMrush show you how to find a great keyword, and pull live brand keyword reports.
- Get in-depth guidance on all aspects of SEO keyword research, including geo-Content targeted to specific locations
- You will learn how to spot potential low-quality opportunities by checking for important ranking factors.-Hanging SEO content is easy to create for any client.
Increase your understanding with PDFs, cheat sheets, guest expert lesson, Brand Strategy Video lessons and exercise.
Week 4 – Module 4 (SKILL: BUILDING ONLINE AUTHORITY)
- Learn how strong online content looks.
- Learn all the nuances of how to build content that ranks high in search results for YEARS and how to maintain this authority over time.
- Skip all the strategies that DON’T work: in this week, we’ll cover only the keys of what DOES work when it comes to building true authoritative online content.
- Find out about the core content obligations and how to define them.
- Discover why one of the content commitments we discuss matters more than anything, and learn how to leverage that for long-Term gain.
- Learn the importance of content structure and internal and external linking.
- Be confident with social media and how to combine the right social media platforms with The right brand for clients with Your business or yourself
- Find out the best ways to make guest blogging profitable.
- Learn from Guest Expert Dan Levy of Unbounce as he shares secrets on how they built authority solely through blogging.
- Learn from Guest Expert Michele Linn of Content Marketing Institute as she explains how to lay the groundwork for business blogging.
Jump up a level with PDFs, cheat sheets, guest expert lesson, Brand Strategy Video and exercise.
Week 5 – Module 5, (SKILL CONTENT CREATION).
- Don’t let yourself get bogged down for content ideas again with A complete, detailed process for creating physical content with Repeatable steps
- Learn how to build strong brand awareness topics for any brand.
- To find out what questions people are asking online, you can use web crawl techniques to create content.
- Get proficient on professional industry tools such as BuzzSumo and Hawkeye to identify trends in ANY industry to write about! These are also great for guest blogs that editors will love.
- Get to know the buyer-You will learn how to create focused content and how you can find topics that correspond with the stages of your customer.
- Learn how to create content that is both SEO-friendly and brand-friendly.
- Learn the secrets of SEO content optimization. Live demonstrations of content that has been designed for success.
- Learn how to consistently rank content on web pages and blog pages by studying the anatomy of web pages vs. blogs pages.
- Find out what 10x content is and how you can go above and beyond for your readers with your content.
- Become an expert at guest blogging! How to reach the publications you desire, pitch editors and submit irresistible content.
- How to optimize your content to convert and what to do to increase conversions “list building” To your content creation
- Steve Rayson is a guest expert and shares tips for creating strong headlines.
Realistic gains with PDFs, cheat sheets, guest expert lesson, Brand Strategy Video lessons and exercise.
Module 6 (SKILL EDITORIAL).
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- (SKILLS – POST)-PUBLISHING CONTENT PROMOTION and BUDGETING, THE EDITORIAL CALENDAR AND CONTENT MAINTENANCE
- Sujan Patel is the Guest Expert and he will kick off the final week. with This lesson will teach you how to promote content and draw more attention to it.
- Find out about the structure of social media posts and how to optimize them for maximum brand exposure.
- Study the intricate workings of effective email marketing, best practices for writing, scheduling and sending emails to your list.
- Learn how to establish realistic expectations for clients and set a budget for content advertising.
- You can streamline your hiring process and learn how to hire reliable, professional talent for your writing team.
- You can get rid of ugly editorial calendars. Find out the easiest tool EVER that’ll become your new secret weapon!
- Find out how to update content for continued success. And why outdated content is your MONEY content.
- You will be able to immediately track and report on the content rankings of your clients.
- How to make a content strategy for clients
- Learn from Guest speaker Dan Levy as he shares insights on the cost and return of 10x blogging.
- Learn from Guest speaker Shani Taylor’s tutorial on creating an advanced editorial calendar.
- Ryan West from SEMrush is our guest speaker. He will show you how to track your rankings, and compare them with other competitors.
- Professional knowledge is yours with PDFs, cheat sheets, guest expert lesson, Brand Strategy Video lessons and exercise.
1:1 Mentorship & Student Community
Limited time offer: Get lifetime access Julia & join the course community, including in your enrollment cost. It may also be subject to an ongoing monthly charge later in the year. Get yours now for free!
8 Bonuses (Risks of more than $1250
- Bonus #1: Software Discounts for Partners – Up to $350 BuzzSumo, SEMrush, KWFinder, Airtable, Mailshake & more. Includes PDFs with Use special codes Worth $350
- Bonus #2 The Content Creator Pricing Guide Access MY spreadsheet with Over 45 content services are priced out with There are many options and variations available to clients. It’s perfect for starting your own agency, outsourcing, and charging freelancer rates. This includes a video, PDF, and spreadsheet. Worth $299
- Bonus #3: How to Close Clients [Video, PDF Guides, Live Call] Struggle with Are you ready to close the deal with your clients? This is what your clients need. This is how I help you close your clients step by step.-By-step. Included are a live client call recording, video and PDF templates. Worth $495
- Bonus #4: Twitter Growth Hacking How I grew my twitter to 200% per month-After-month growth. These are strategies that will take you only a few hours a week — or if you don’t have the time, hire the person I hire! Includes a video lesson with On-Screen demo of techniques Worth $299
- Bonus #5 – Instagram Explosion You can hook up Instagram for clicks and blog reads. Real subscribers are a hard feat on this visually-intensive platform. with a few simple, consistent techniques. Includes a video lesson with On-Screen demo of techniques Worth $299
- Bonus #6 The Amazing Portfolio Guide Learn how to create an amazing portfolio when you’re just starting out. Includes a PDF worksheet. Worth $299
- Bonus #7 Script Swipe – Get a Killer Customer Testimonial How to get incredible testimonials from clients so that you can sell more of your services immediately! Worth $99
- Bonus #8 Instagram: How to Get More Leads & Subscribers How to crush it on Instagram Worth $299
Brands need targeted content strategy if they want to market in a way that converts. It is important to know how you can deliver.
Content Marketing that includes offers real worth To its intended audience The Most annoying, most Valuable The most effective form of marketing currently on the planet. Kraft claimed that content marketing has a higher ROI than all other ad strategies.
When was the last moment you felt at ease? with Content marketing?
Are you tired of struggling to publish every piece? Have you had enough of trying unsuccessfully to create inbound content?
Perhaps you feel overwhelmed, like you barely know what you’re doing.
It doesn’t have to be so frustrating.
You can save your time and stress.
Instead:
There are many other things you can do. with You can feel confident and at ease.
It is possible to track and analyze the real results of leads coming in, and then learn from them all.
Without sacrificing your passion and happiness, you can see amazing improvements.
You might be the perfect match for the Practical Content Strategy & Marketing Course.
This entire course was created to be your guide.
It can take you from start to finish – from Rock Bottom to Cloud Nine.
The Practical Content Strategy & Marketing Course It is a all-inclusive.-In-One approach to learning marketing and content strategy is that of a teacher. Add real value To This is a rapidly growing market.
My six-You will learn all you need to know about the week-long program proven strategies These skills have enabled me and my students deliver real content value, build and execute our inbound rankings and increase revenue.
Download immediately Julia McCoy All-Access: The Content Strategy & Marketing Certification Course with Bonuses
1. Continue to waste your time with A misguided “scattergun approach” Your marketing efforts.
OR
2. You can make a 45-day investment in your future. Follow the steps that have generated enormous profits for me, and hundreds of other people. You will see your content marketing strategy take off.
I’ve done my best to teach content strategy and marketing from the ground up – for instance, in the Intro module we start with Get a PDF bonus glossary of common industry terminology.
So it doesn’t matter if you come in with Very little or no knowledge of content marketing. Step-by-step instructions will cover everything you need to know.-By-Step into this training course.
I’ve also crafted this training program to help mid-Marketers at the level of level who are looking for more-level strategies because they aren’t seeing results. If that’s you, you can simply skip the intro glossary, and dive straight into the more advanced sections.
Still not sure if you’re the right fit? Chat with us in the chat box.
What is the Commitment?
The 6-week (45-Day) Your commitment is made on your own time and self-led. Our private student group is active and provides accountability.-ins and QA: but you can go through the material at your own pace without needing much outside assistance – although it’s available on call for whenever you want!
I’ve had students that came in and soaked up all 6 modules inside a month, and I’ve had students take 4 months to get through it while working at a full time job.
You decide how to learn.
The training can be completed at your own pace and you can even fit it around your 9-hour workday.-5 job. The content is delivered through a series of videos, PDFs, and I’ve even published an accompanying guidebook published on Amazon that will help you save paper and avoid printing all the PDFs, if you prefer physically taking notes and writing out your exercises.
Each module contains 75 videos, each lasting 10 minutes. They cover every skill and question involved in creating profitable content marketing.
What You Get
- The Practical Content Strategy & Marketing 6-Week Implementation Course (Lifetime Access) (Worth $3,997)
- Access to a private mastermind/community of others doing this (Lifetime Access) $1,997 Value
- Mentorship 1:1 and Support from Julia McCoy ($499 value)
- Eight Bonuses In a separate module ($1250 Value)
Here’s what you’ll get in Julia McCoy All-Access: The Content Strategy & Marketing Certification Course with Bonuses
Shipping method
– After making a purchase, you will see a View your order link to the Downloads page. Here you can download all the files related to your order.
– In case the link is broken for any reason, please contact us and we will resend a new download link.
– If you can’t find the download link, please don’t worry about it. This course is usually available and shipped within one day
– The course you purchased will have lifetime access
– Our support staff is the best by far! Please contact us at email: [email protected] and we will be happy to help!
