Dara Denney – Performance Creative Master Course

Dara Denney – Performance Creative Master Course

Welcome to the Course Introduction!

A personal message from Dara

Tips for Maximizing Your Learning Experience

Unlocking Creative Strategy Insights

Understanding the Critical Role of Creative Strategy Research

Mastering Reputation Analysis Techniques

Harnessing the Power of Customer Testimonials

Discovering the Potent Impact of Golden Nugget Reviews on Creativity

Effective Analysis of Competitor Creative Strategies

Leveraging Past Performance Analysis for Future Success

Crafting Compelling Presentations for Creative Strategy Research

Transformative Creative Formats

Navigating This Section + Notion Guide

Top 10 Creative Formats for Initial Testing

Proven User-Generated Content Strategies for Conversion

Strategies Tailored for Service Businesses, B2B, and Information Products

Delving into Consumer Psychology and Persuasive Messaging

A Deep Dive into Human Desires and Their Influence

Scalable Advertising Strategies for Ambitious Creative Campaigns

Unlocking the Power of Conversion-Oriented Copywriting

Essential Tools for Creative Strategy Success

Insights into the Tools Used by Creative Strategists Every Day

Building and Nurturing an In-House User-Generated Content Team

Crafting Winning UGC Briefs and Engaging UGC Creators

Navigating the Creative Project Workflow

An In-Depth Look at the Creative Process

Utilizing Trello as Your Project Management Hub

Tracking Your Creative Pipeline with a Creative Roadmap

Ensuring Quality Assurance for Your Creatives

Effective Testing Strategies for Your Creative Assets

Establishing Naming Conventions for Organizational Clarity

Creating a Comprehensive Creative Testing Framework

Advanced Methods for Creative Analysis

Exploring My Creative Analytics Cheatsheet

Key Metrics and Attribution Software Insights

Essential Reports for Effective Creative Management

Conducting Productive Creative Retrospectives with Your Team (Includes Slide Deck!)

Introduction: Welcome!

• A personal note from Dara
• How to get the most out of this course…

Creative Strategy Research

• Why is creative strategy research SO important?
• How to Conduct a Reputation Analysis
• How to Mine Customer Testimonials
• Golden Nugget Reviews: The Secret Sauce to Creative
• How to Analyze Your Competitors’ Creative THE RIGHT WAY
• How to Quickly Analyze Past Performance
• How to Present Your Creative Strategy Research to Your Team

Creative Formats That Convert

• How to Use This Section + Notion Guide
• The 10 Creative Formats to Test First
• 10 UGC Strategies That Convert
• 15 Creatives for Service Businesses, B2B, and Info Products

Consumer Psychology and Messaging That Converts

• Overview
• The 16 Human Desires
• Advertising Strategies That Scale (How to Take Big Swings with Your Creatives)
• Copywriting That Converts: Primary Text

The Creative Strategist Toolkit

• The Tools I Use Everyday as a Creative Strategist

How to Build an In-House UGC Team

• Overview
• How to Write a UGC Brief that Results in Winning Creative
• How to Source UGC Creators
• How to Build an In-House UGC Team

The Creative Project Workflow

• An Overview of The Creative Process
• How I Use Trello as My Project Management Tool
• The Creative Roadmap: How to Track Your Creative Pipeline
• How to QA Your Creatives

How to Test Your Creatives

• Naming Conventions (Surprisingly important!)
• How to Make a Creative Testing Framework
• How to Test Creatives (TWO DIFFERENT METHODS!!)

How to Analyze Creatives (Advanced)

• Overview: My Creative Analytics Cheatsheet
• The Key Metrics You Need to Track (and my take on attribution softwares)
• The Reports You Need to Be Running Weekly, Monthly, Quarterly
• How to Lead a Creative Retro with Your Team (Slide deck!)

Proof Content

• Sales Page