Josh Earl – Email Copywriting Workshop

Josh Earl – Email Copywriting Workshop

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Do You Feel A Little Stab of Guilt When You See Those Email Subscribers Piling Up In Your MailChimp Account?

My Steady Diet of
Email Marketing “Tricks”
Just Made Things Worse…

While this was going on, I was

also plowing through a never-ending backlog of email marketing blog posts and podcasts…

And one thing I discovered is:

Knowledge Is NOT Always Power

The more I learned, the more confused and paralyzed I became.

I wasn’t sure what was the best “format” to use for my emails.

Or what to include.

Or what NOT to include.

Or when and how I was supposed to pitch my products.

When I’d sit down to write my brain was a logjam of conflicting advice, opinions and tactics, and I’d just freeze up.

Here’s what I eventually realiz

ed:

All those marketing tactics and copywriting tricks I was cramming into my head were mostly just noise.

And when it comes to writing engaging emails, a few core principles are all you need.

The more I focused on those ideas and ways of thinking…

And developed the habit of practicing them regularly…

The less trouble I had coming up with what to say.

In fact I started to see ideas for emails everywhere I looked.

I’d be minding my own business and suddenly an email idea would pop into my head—a story or an educational tidbit that I knew my audience would love.

And I’d find myself itching to get to my keyboard to share this idea with my subscribers.

Sitting down to pound out an email felt less and less like WRITING…

And more and more like TRANSCRIBING.

Now I never worry about what to say, or running out of things to write about.

I have far more ideas than I could ever use.

The best part about this is you can cherry pick the very best ideas—the email you feel like writing today, about a topic you KNOW your subscribers are dying to hear more about, that will kick them into high gear…

You’ll approach your writing with the unshakable confidence that comes only from CLARITY…

You’ll “get out of your head”—and out of your own way, to write the kind of emails you know you’re capable of…

The kind your subscribers WANT to receive from you.And giving you this same level of confidence is what the next 4 weeks is all about.

Introducing:
The Email Copywriting Workshop

How to Write Entertaining, Educational Emails That Your Subscribers Love…

And Make More Sales Without Spamming Your List

The Email Copywriting Workshop is an intense, 4-week training focused on giving you the skills and confidence to write entertaining, educational story-based emails that are a perfect fit for YOUR audience, YOUR business and YOUR voice.

I’m designing this workshop to address the questions and concerns that I hear most often, like:

– Where do I get ideas for my emails?

– What do I say in my emails to keep my subscribers engaged—to keep them opening and reading my emails?

– How do I include a pitch in my emails without sounding sleazy or spammy?

– How do I come up with stories to use?

– When is it appropriate to talk about myself in my emails—and how can I do that without coming across as self-centered and obnoxious?

– How can I write emails that sound authentic?

This will *not* be an “information dump.”

While there are LOTS of great books and courses out there about email copywriting approaches and email marketing tactics, I learned the hard way that more information actually got in the way and made it harder for me to write good emails.

The focus of this workshop is simplifying the process so you can take immediate action and actually start to write better emails and make more sales.

And since this is a workshop format, it’ll be very hands-on and practical.

I’m going to step you through the easy-to-use, 3-part formula that I use for 80-90% of my emails, then show you how to apply this same formula to emails for your own audience.

There are exercises to help you develop a “sixth sense” for great email ideas. You’ll get daily practice in finding ideas and shaping them into emails that effectively pitch your product or service.

Each of the 4, week-long modules begins with a video lesson that covers the core ideas and concepts you’ll be applying.

You’ll have a daily action step, which should take 15-30 minutes most days. (I have some ideas about how to keep this fun so your motivation stays high—more on this after class starts.)

And once a week I’ll do a bonus session where I walk through student submissions and highlight what works, as well as areas for improvement.

Throughout the workshop, you’ll have unlimited access to me via email to get your questions answered.

And you’ll get support, feedback and encouragement from me and your fellow students in a private forum.

(When I’ve taken classes like this in the past, I often found that I learned nearly as much from observing other students as I did from the facilitators. You’ll see what your fellow students are doing in their businesses, as well as the guidance they’re getting from me and other students.)

Bonus: Get Personalized, Just-For-You Guidance on Your Email Copy and Sales Funnel ($500 Value)

As a student in this workshop, you’ll also get a “copy review certificate” that entitles you to a free, personalized video walkthrough and by me of any marketing copy you choose.

In this session, I’ll fire up my screen capture software and step through your emails and sales copy to show you what’s working—and what you can tweak to improve your optins, engagement and sales.

Typically I charge $500 for these sessions, which run 30-60 minutes long.

“Sounds Great… So How Much Is This Going to Cost?”

Now let’s talk about the tuition.

I’m envisioning this workshop as the first step toward a larger training about creating high-converting email courses, to be launched at a future date.

The fee for that course will likely be at least $1,000, possibly as high as $2,000.

Before I launch the full course, though, I want to refine this material by collaborating with a small group of students in a “pilot” version of the course.

The best way to do that, I decided, is to offer this workshop at a discounted fee of $497 (or 3 payments of $197), in exchange for your honest and constructive feedback on the training.

As a student in this pilot workshop, you’ll enjoy more access to me and more direct feedback than I’ll be able to offer in the larger course.

(Also, I should mention that I’ll automatically upgrade you to the complete course if and when I launch it.)

And because this is a pilot,

Enrollment Is Strictly Capped
At 21 Students

The purpose of this workshop is to make sure YOU get the time and individual attention you need to develop your email-writing skills—and grow your business.

To make sure I can give you the attention your business deserves, I’ve decided to keep the class size small.

So I’ll be shutting down enrollment as soon as the 21 seats are filled.

Get Download Josh Earl – Email Copywriting Workshop

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