Paul Brook – It’s Your Choice

Paul Brook – It’s Your Choice

Paul has been using It’s Your Choice to perform quick, powerful, and convincing mentalism during walk-around shows for many years.

Here is the core principle behind the effect.

Four cards, each containing information of any kind, are shown to a participant. She freely selects any one of the four cards.

Instantly, the performer is able to demonstrate, without any doubt, that he knew in advance which card she would choose. The proof is found directly in the participant’s hands on the reverse of the selected card.

Not only that, but the performer can then fully explain how the participant was influenced in precise detail, and this explanation can be physically proven.

Strong. Definite. Swift.

You will learn a technique that allows you to create a fully customizable mentalism prop. This prop can be made using everyday items you already have at home, and it works one hundred percent of the time.

Once the prop is built and the technique understood, you will be able to perform bespoke close-up mentalism that fits perfectly with any narrative or presentation you choose.

Any genre. Any style. Any situation.

It’s Your Choice fits seamlessly into all environments.

This prop allows you to create exactly the presentation your client desires, making it ideal for professional mentalists working in corporate events and trade show environments.

Paul shares the complete creation story of this effect, documenting every change that transformed It’s Your Choice from a lukewarm concept into one of the most versatile and powerful opening effects in close-up mentalism.

For those concerned about difficulty, rest assured that both the prop construction and performance are easily within reach for a novice in mentalism.

There is no force involved.
There is no equivoque.
There is no switch.

No index is required.
The effect is fully self contained.
It works in any language.

Illustrations

Inside the book you will find 168 detailed illustrations created by Paul himself. These illustrations clarify the finer points of both the handling and the prop construction.

Every effort has been made to ensure that the written instructions are clear and easy to follow, and the illustrations make learning It’s Your Choice exceptionally straightforward.

Presentations

Once you understand the mechanics and construction of the props, you will explore 27 complete presentations included in the book.

Each presentation reveals additional subtleties that can be applied within the framework of It’s Your Choice.

These themes extend far beyond traditional mentalism plots. You can perform any presentation exactly as written if you prefer, without needing to create your own variations.

The limited edition content includes several presentations specifically designed for trade shows, weddings, and corporate events. For performers who want to earn money in these environments, It’s Your Choice is an essential tool.

Custom Creation Workshop

The book includes a full Custom Creation Workshop that guides you step by step through the real-time creation of your bespoke props. Paul provides ongoing commentary, highlighting the nuances and considerations required to produce professional-grade results.

Foreword

The foreword is written by world-renowned mentalist Banachek, offering a rare professional perspective.

Banachek on Paul Brook

There are very few performers who truly understand what it means to be a pure mentalist.

Even fewer appreciate how the power of a single word or an unnoticed detail in presentation can elevate a trick into a miracle.

Paul Brook is one of those rare individuals. His creative touch is gold, not the gold of excess, but the gold of legend within the mentalism community.

Banachek

Bonus Content

When you order, you will receive the following bonuses.

A randomly selected physical product from the HeKnows store, valued up to £25, shipped free with your copy of It’s Your Choice.

A randomly selected HeKnows discount card, valued up to £75.
In total, £1,475 worth of discount cards are distributed as follows.

Five £75 discount cards
Five £40 discount cards
Ninety £10 discount cards

Free PDF Version

Once all 200 physical copies are sold, a PDF version of It’s Your Choice will be sent to all owners.

This unlimited edition PDF will not include the Limited Edition content or the Custom Creation Workshop, which are removed to protect the material.

The unlimited PDF version will only be made available for purchase on the HeKnows store after all physical copies are sold.

Reviews

Advanced review copies were provided to select professionals. Their feedback appears below.

Keith Barry

Absolutely brilliant. I love this.

I have not added a single close-up mentalism effect to my repertoire in years. This goes straight into my act with my own twist on one of Paul’s presentations. This is a hit.

Marc Paul

Paul Brook understands exactly what professional mentalism is about, and more importantly, he knows how to teach it.

This book focuses on a single effect that many people might already know. If that alone puts you off, then this book is not for you.

However, if you want to see how a working professional takes a simple idea and turns it into a powerful, flexible, audience-pleasing routine, this book is essential.

Paul documents every stage of his creative journey in extraordinary detail. The value here lies not only in the effect itself, but in learning how a professional mind works.

This routine has been refined into a highly commercial piece of mentalism with enormous real-world value.

Whatever environment you perform in, you will find a presentation that works for you.

Madison Hagler

If you want a flashy method to fool magicians, this is not for you.

If you want a strong, easy, audience-tested effect with endless routining possibilities, this is exactly what you need.

Ning Cai

A powerful close-up mental effect and a real winner. Get this now.

Drew McAdam

Paul has taken a deceptively simple idea and built a multi-layered routine around it.

With just four blank cards, a marker, and this book, you have an effect that can be adapted endlessly to suit your style and your client’s needs.

This is practical, elegant, and deeply satisfying mentalism.

Alexander Marsh

Paul has taken a simple idea and turned it into a rock-solid worker.

Clear instructions, dozens of presentation ideas, and immense flexibility make this an absolute no-brainer for professional performers.

Phill Smith